My role
Content strategy, Digital Marketing Design
Zebra Technologies - Client (2017-2018)
Zebra Technologies - Client (2017-2018)
Infographics
Zebra wanted to reach out to four business markets: construction, retail, medical, and logistics. I worked closely with marketing SMEs from all four departments to create infographics as marketing content to drive customer engagement.
Social Media Campaigns
Designed to help brand awareness and drive promotional demand. Here we see two social media ads for medical and logistics marketing.
Challenges
One of the unique challenges of this contracted position was aligning the appropriate images, copy, and calls to action for Zebra's various markets (retail medical, etc.) with the appropriate geographical region for their RFID products.
Designing For Mobile
Mobile UI Design for an assortment of screens for each market segment. I keep the same visual hierarchy and balance for tablets and phones while reducing scale.
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Print
Created with Adobe Creative Suite, these CMYK digitally printed deliverables were designed for the various Sales Zebra industry sales teams, respectively Logistical, Manufacturing, Medical, and Retail, they range in size from single-page brochures to entire booklets.
Infographics Design
Created with Adobe Illustrator with the layout made in Adobe InDesign
Social Media Banners
As Zebra Technologies sells its products globally, part of my role was to design numerous ad campaigns tailored for various markets.
Animation
Created for Zebra Youtube channel using Adobe Illustrator and After Effects
Summary
As a contracted role, Zebra Technologies was a chance to produce creative marketing materials that told Zebra Technologies' story of its various product solutions and RFID innovations to their global markets.